Agric S.А., a subsidiary of international group of companies Yug Rusi, will participate in the international exhibition “Food ingredients Africa 2021”. The largest regional event will be hosted by Cairo (Egypt) from the 02nd to 04th of August 2021 and will gather thousands of experts.
At the exhibition, Agric S.А. will introduce a sunflower protein concentrate which is made from sunflower using a unique technology. The content of protein in this concentrate is above 80%. At the same time it has an excellent amino acid profile. A good balance of amino acids in the protein consumed by a person is one of the keys unlocking proper development of muscle tissues, hormone metabolism, synthesis of adrenaline and nerve cells, recovery of the body after vigorous activities, production of antibodies by the immune system and the performance of many other important body functions
Thus, the sunflower protein concentrate offered by Yug Rusi contains leucine, which prevents the fatigue and protects the muscle cells and tissues. Valine, a component of sunflower protein, is necessary for muscle metabolism and neogenesis. And the essential amino acid isoleucine is involved in the synthesis of tissues throughout the body and is a source of energy for neuro-regulatory activity of the central nervous system.
Besides, this product is rich in calcium, phosphorus, iron, potassium, manganese, aluminum, copper, zinc, chromium, selenium, magnesium, and vitamins. Chlorogenic acid, which is a part of sunflower protein concentrate, acts as a powerful antioxidant capable of excreting free radicals from the body.
“This concentrate can be applied in a great deal of various fields”, said Sergei Kislov, the founder of Yug Rusi Group. “These include sports and dietary nutrition. Also the food industry. It is very common for the African countries to create combined products which bring together the benefits of plant and animal origin protein. The economy of many African countries is following the path of development. So, the interest in sunflower protein concentrate in the countries of Africa is not surprising and this product has significant prospects in the African market because among other advantages this protein is GMO-free. I am sure that this exhibition will be a scene for achieving agreements on supplies with many African partners.”
It is worth mentioning that at the surge of consumers’ attention to their health and with hot-button global environmental challenges, vegetable protein has become a growing trend in the present day food industry
Thus, according to the report published on the research portal Research and Markets, the global market for vegetable protein will reach 35.54 billion USD by 2024, increasing by an average 14% over the period of 2020-2024.
Progress in this market is driven by the growth of urbanization, an increase in the number of obese people and raise in the number of vegans. Other contributing factors are market trends, including advances in vegetable protein, such as the production of organoleptic animal-like analogues of vegetable meat and milk and active state policies on healthy nutrition.
At the same time, sunflower protein is highly appreciated, since it does not contain GMOs.
As one of the world’s largest sunflower processors and producers of sunflower oil, Yug Rusi Group puts a particular emphasis on the development of its line of business dedicated to sunflower protein production.
In its nearest plans, the company intends to set up a global distribution network for this promising and highly-demanded product.