The success of your business is undoubtedly tied to the success of your website in this digital era, and we all know how much depends on how well your site is ranked and how well it pleases your visitors. If you have an influential and significant website, it can go a long way indeed – helping you generate leads, showcasing your products and services to potential customers, and enticing people to check out what else you can do or offer. But it’s easy to realise that you need to have a good website and much harder to take steps to improve it if you don’t know where to begin. Here, then, are the top ways you can improve your site this year: your expert guide.
- Make sure it’s mobile-optimised
Almost all website design experts have long been saying how important it is to ensure that your website is mobile-optimised. However, a surprising number of website owners still haven’t made the leap into mobile optimisation. You need your website to be influential and compelling, for sure, but how can it compel your audience if they can’t even view it properly on their gadgets and mobile devices? It’s essential to have a responsive website with fully optimised images and pages that load quickly. You can still customise and personalise it and have fun with it whilst making it professional, and you can do this with unique fonts, text, colours, images, and videos that are brand-relevant. You can use a content management system and do it on your own, or you can seek professional help from professionals in website design such as Expre.
- Boost your SEO strategies
It has been said before, but it may be time to boost your SEO strategies and efforts once again. SEO should be a continuous effort, and it should be a strategy for the long term. SEO, after all, can significantly increase traffic to your site and improve the recognition of your brand. With proper SEO strategies, you allow more customers to find and reach your site. Here’s a tip: to have better SEO results, you can use two SEO categories: off-site and on-site.
With on-site SEO, you will optimise your web page elements to have a higher rank and have better traffic. For this, make sure you have a well-formed HTML source code and optimise all your site elements for faster speed. On the other hand, off-site SEO are the actions you take outside your site, which can also affect your rank with search engines. You can improve this by encouraging relevant websites, people, and pages to link to your website, thus promoting it.
- Concentrate on producing the best content
One of the proven ways you can attract business would be to develop content with a high value. With the proper content, you can more easily introduce your business and brand to your target audience and let people see how relevant and influential you are. To begin with, establish your customer personas – and focus on their motivations and pain points. You can then produce content that is relevant and can answer whatever questions they have. Your content shouldn’t just include articles or blog posts – it can also include podcasts, FAQ sessions, or guest posts.