Thinking of starting a gardening business? This is the right time. Research shows that about 87 per cent of UK households have a greenhouse. It is reported that more than 10 million acres of private gardens in Britain occupy a region greater than all of the country’s natural reserves combined. A quarter of a traditional British town consists of private gardens, half of which are lush. One study showed that the average garden is 15 metres long, has ten varieties of flowers, a vegetable patch and a lawn. With an estimated 24 million gardens in the UK, it is no wonder that the garden maintenance industry is rising at a rate of 2.8% each year.
The landscaping industry offers private residences, companies and public sector agencies a wide variety of services. It hires over 65,000 employees in over 17,000 firms with sales of £4.5 billion. Are you a planter, a farmer, and a landscape enthusiast? Is your hope to launch a gardening company by putting your green fingers to work? This article explains some main points for a profitable garden care company that flows from the seed of an idea to its full potential. So, let’s get started:
THINGS TO PLAN WHEN STARTING A GARDENING BUSINESS
- WHAT IT COMPRISES OF?
It can be incredibly lucrative to become an individual gardener or to create a larger enterprise. But knowing what’s involved is crucial. This is a diverse work which comprises:
- Fitness job and becoming dirty
- Being outside in poor weather
- Customer link
- Drafting designs
- Chat with vendors
- Agreements, estimates and timetables for programmes
- Awareness of various flowers, leaves, bushes etc.
- Control of pesticides and harmful plants
- Travel among customers
- Tools and equipment repair and control
- Manager and development management by subcontractors
- Stay up to date with patterns and best practise for garden architecture
- Demand for bigger business jobs
- Drainage and irrigation skills, decking, pitting, paving and so on.
There are also activities of corporate administration like accounting, marketing and HR. A significant proportion of good landscapes offer outstanding client support. This guarantees that you maintain, recommend and develop a good brand image that separates you from the cowboys. There is no need to become a certified gardener in terms of qualifications, but qualifications will reassure clients. Experience is often not mandatory, but if you are really ‘fresh,’ some clients may be put off.
Gardening is typically a seasonal job, much of the work being undertaken during the summer. In winter or on holidays, many consumers may not want or need to maintain their yard. Therefore, it’s essential to plan on recreation, save or pursue other careers, or sell consumers a monthly subscription service.
- COMPOSE A BUSINESS STRATEGY OR PLAN
Perhaps you want to create a maintenance firm because you love the scent of freshly mown grass, but don’t want to cut it off in terms of market growth or financial securing. Writing a strategic plan will lead to drawing on your priorities, vision and strategy. It helps to refine your attention and to establish a high-level action plan so that you are not distracted and lost in the everyday weeds of operations.
You should look at the competition before you start a gardening business. This will help guide your marketing strategy when you consider how much you will ask your target demographic, your rivals, the multiple offerings you are willing to provide and the potential opportunity. Your business plan must have the following points:
- Summary of you and the enterprise
- Your view and your principles.
- SMART goals and targets
- If you intend and how you can deliver facilities
- Your business goals
- Competition and how you intend to separate your organisation
- Costs and sales estimates
- Sales methods, advertising, pricing and marketing
- SELECT ON A BUSINESS MODEL
Your market analysis should tell you what products you provide and who. There are various possible buyers and you may decide to draw or be wide-ranging to a particular sort of client. Your clients might have the following:
- Persons with large private greenhouse, or smaller residential gardens
- Property brokers and letting agents
- Holiday owners/administrators
- Residence and alliances with tenants
- Companies for land management
- Homes for treatment
- Company grounds
- Universities, schools, universities
- Outdoor Space for Local Governments
Furthermore, for starting a gardening business, the market analysis should have stressed the kinds of services you can sell that either is not present on the market or can be enhanced. This may entail the continuity of weekly mowing, weaving and hedge-cutting, or significant one-off tasks, for example, renovation of a garden or the construction of a pool. Depending on the needs, the offerings represent the customer and can be specialised or wide-range. A big concern is the pricing of the facilities. Study competitors in the area to see how much they demand. You may elect to offer a monthly fee per hour or project for a specific number of hours.
- CONSTRUCT YOUR FIRST GROUP OF CLIENTS
A crucial factor is the development and distribution approach. Growing a customer base from scratch is not a small achievement, but it is possible with diligent preparation and consistent practice. Tactics can be used to market driving, including:
- Word of mouth, for example, maybe promoted to invite current consumers to carry on the information.
- The right person is to study and contact land maintenance agencies, city authorities, nursing homes, hospitals, schools, or resorts etc. through cold phone calls, notes, email, conferences.
- Sign up for membership of the British Landscape Industry Association and/or in the Professional Landscape Association or other similar organisations.
- Offering loss leaders such as subsidised facilities that draw new clients to operate and pay the full price
- CREATE A MARKETING STRATEGY
It is important to establish a marketing plan for starting a gardening business. You must set up your own business and help you see your brand identity and keep your target buyers in mind in the future. Consistent messaging keeps your brand name in mind to make it easier for a future client to remember your company while shopping for a new gardener. A successful marketing plan would provide a new organisation with continuous drip-feed. Your marketing strategies should include:
- Local news, directories, newspapers, radio ads
- Social network ads, e.g., Instagram and Twitter
- Publicity in related commercial magazines, for example, a journal targeting property firms
- Leaflets and direct mail e.g., positioning letterboxes on target areas of residential buildings
- Appearance at group or business events, e.g., an exhibition stand
- Company or business case networking
- Company branded vehicles and merchandise
- SET OUT AND PERFECT YOUR FINANCIAL SITUATION
Investment is required to launch any new company. Within the structure of the company strategy, you will have to decide which funding is expected in advance, how much you will have to pay recurring expenses and how much you will need to receive per month. Establish start-up budgets and projections, in the first month, quarter and year. For the first three years, theoretically, too. This helps you to prepare the requisite money to establish your company and run on an ongoing basis.
The flux of cash is a secret to achieving right from the outset. It means that the company runs smoothly. It is especially important to prepare for quieter months in advance to maintain cash flow rather than stalling. The way you earn from consumers will help with cash flow. For example, you should make sure you receive the deposit at the date decided per month if you intend to provide recurring monthly services so that you know exactly where the funds can be visible to your bank statements. You can then be given the alternative via Direct Debit.
- UNDERSTAND THE LEGAL ISSUES NOW
First, determine whether you want to develop yourself as a single trader or a limited company. The regulatory system would allow you to file with the HMRC, if you have an employee, for taxation, national insurance and VAT and PAYE. The right insurance is also required. This should provide protection for professional losses, insurance for public liability and probably insuring for employees. A high risk of unintended injury, for instance, is if a stone from the mower falls out and the clients’ window is destroyed.
Although there are no clear rules and regulations for starting a gardening business, you should be given the necessary instruction for pesticide and chemical handling, storage and transport. And take proper protection and fitness training proactively to operate heavy machinery, wear appropriate safety clothing, and work out to remain fit and balanced.
As described above, there are no credentials needed, so engaging inappropriate training is a smart idea if you don’t have plenty of experience behind you. Reading on how to administer weed killers at the right time of the day, how to slash trees and water characteristics will guarantee that the clients are very satisfied with your services.
So, this is how starting a gardening business can start-up. Planting and watching it in a garden to grow takes diligence and hard work – but is a delight to see when trees thrive and water features are allowed for the first time. The launch of a garden maintenance company involves the same investment in knowledgeable preparation and ongoing maintenance. It will thrive year after year with the right step-by-step strategy in a successful organisation. Stick to the above-mentioned steps, and you will be able to start up a successful gardening business in no time.