When you put so much effort into your website design and content but still fail to get a minimum number of traffic, it’s overwhelming. One of the main reasons this is happening is that you are not using SEO and PPC in your favor. Keep reading to learn more with WMS and fins out all about the relation between SEO and PPC.
What do you mean by SEO?
SEO stands for Search Engine Optimization. It is known as the practice to enhance the quality as well as quantity of traffic to your site with the help of organic search engine results. To put it in simpler terms, SEO helps you in improving your website’s ranking. Now the question arises, “Why is it important for your website to rank higher?”.
We will tell you why! According to a survey, about 90% of the web traffic visits the websites present on the first page of the search result, about 8% visits the second page, and only 2% visit the third page or further. If your website is not ranking high, it is very unlikely that you will receive any kind of web traffic on your page.
What Is PPC?
PPC is nothing but pay-per-click. It is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. So, one can say that you are buying the visits to your site rather than earning them through the organic search result.
Now, this technique is one of the most effective organic marketing tactics. The user who visits your site through ads is more likely to stay on your site than the user who visits via organic search engine results. This is because people who click on the ads, find it interesting and are more likely to stay on the site.
This technique is very low-priced and organized, too. It is mainly because you only have to pay for those ads on which people click and not for the whole thing.
Why is SEO Important?
SEO is significant because it helps make your site more visible to the users. This creates more traffic on your website, which helps in changing the users into your daily customers. It is also a valuable tool in helping you create brand awareness, considering your website is on the first page of the organic search result (with the help of SEO). If more people visit your page, more people will know about your brand.
To add on, it helps create prospects and relationships with further pages and, in the end, helps you become a demanding figure in your field of work.
Importance of PPC
Ads are more appealing to users. If a user finds an ad to be interesting, there is a high chance that they will click on it and will visit your site. Furthermore, people who visit a site via ads are more likely to return to the same site in the future.
Another benefit is that you can target your audience. This feature is by far the greatest feature that PPC can offer. By using PPC advertising, you can pick an audience you want to target, and then by using keywords, graphics, and interest, the search engine can put your ads where it matters the most. This will lead to high traffic on your website.
Another important feature provided by PPC is that you can track which ads help you create the most traffic on your website and those that do not help much. You can eliminate them, which saves you a lot of money. PPC is way more effective and budgets friendly than any other traditional marketing platform.
Unlike other traditional marketing platforms, you are paying only for the clicks. If you are paying only a small amount for one click, you are getting your brand promoted, and if the user turns into customers, you can get a lot of the money back.
How to Use SEO and PPC?
Most people treat SEO and PPC as different things, and even though these two have their differences, they are best if they are to be used together.
The most prominent advantage of opting for the SEO and PPC combination is that you can get the additional exposure in SERP. This will give the impression that you have dominated the field of work. Most clients make the mistake of reducing their PPC once they reach the desired position, which is a fatal mistake. One must not forget that the top/ best 5 links on most SERPs are actually PPC ads.
Using PPC To Reform Your Organic Content
One can see which ads work best for them and then can customize the content on their page. This will help them rank higher in SERP.
To Sum Up
In the end, we can say that if a user wants the business to expand and flourish, then the user must use SEO and PPC together and to its full advantage. As mentioned above, there are many reasons to use SEO and PPC as it helps them in many ways. Most importantly, it helps them be on top of many SERPs.