Fiat has become the first car firm in the UK to launch a ‘Pay As You Go’ finance deal where the average commuter can drive a brand-new vehicle to work for less than £10.50 per day.
The government continues to advise against the use of trains and buses where possible, despite lockdown starting to ease.
And research by Fiat has revealed 35 per cent of motorists are considering driving more to avoid using public transport.
The car giant has responded with a groundbreaking deal on the Fiat 500, where the driver pays an upfront fee of £99 and then £99 per month plus 19.2 pence for every mile they cover.
With the average UK commuter making a daily round trip of approximately 25 miles, this works out at £10.39 per day including fuel, mileage, and rental costs.
Fiat is including the first 500 miles in the deal.
The new car deal, which uses black box technology to track vehicle movements and calculate payments, includes road tax and roadside recovery and is around a third cheaper than the average £15.25 per day commute for a London worker.
It is available on the 500 Mild Hybrid Lounge, which has a combined fuel economy of 53.3mpg and is fitted with 15-inch alloy wheels, rear parking sensors, air-conditioning, cruise control and a 7-inch touchscreen radio.
Francesco Vanni, UK country manager for Fiat and Abarth, said: “By providing this innovative solution to our customers, Fiat is leading the way in Pay As You Go driving.
“Customers need only pay for what they drive with no upper mileage limit, making it an attractive proposition for those now in need of a stylish, economical and reliable car to commute in.
“I am confident that one of the most affordable offers in Fiat’s history will become very popular with consumers over the coming months.”
Leasys, the contract hire division of Fiat Chrysler Automobiles (FCA) Bank, devised the new payment package.
It is spread over 48 months and is expected to be made available across other models in the FCA range in the near future.
Sebastiano Fedrigo, managing director of Leasys in the UK, added: “We are very proud to be launching new products during this difficult period.
“We understand now more than ever that innovation is what is required to adapt our companies to a very rapidly changing market.
“Leasys Miles innovates the traditional car lease model by moving to something we’re all much more familiar with nowadays.
“By structuring payments in this way, customers can access the latest tech and the newest Fiat 500 styles in an affordable way that means they simply pay proportionally to what they use.”
*How much a daily journey costs (based on the daily rental rate, cost of fuel and 19.2p per mile ‘pay as you go’ charge)
10 miles: £6.19
35 miles: £13.21
50 miles: £17.42
75 miles: £24.49
More information on the offer here – www.leasys.com/uk/english