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These are the celebrities most likely to empower women to embrace their natural beauty – digitalhub




NEWS COPY

Meghan Markle, Jennifer Lawrence and Billie Eilish are among the celebrities most likely to empower women to embrace their natural beauty.

A study of 2,000 adults discovered more than a third believe it’s important for those in the spotlight to celebrate both perfections and imperfections.

And a further 31 per cent said celebrities should encourage natural beauty.

Singer Alicia Keys, TV presenter Rochelle Humes and Radio 1 DJ Maya Jama also made the top 10.

Little Mix star Perrie Edwards is also considered to embrace natural beauty, along with singers Dua Lipa, Demi Lovato and Miley Cyrus.

It also emerged 18-24 year-olds feel most strongly about influencers, with 31 per cent feeling empowered by natural images of those in the spotlight, compared to just 14 per cent of 45-55 year-olds.

As a result of the study, commissioned by Skin Proud, people are being encouraged to share their proud skin moments on social media with the hashtag #Iamskinproud.

Nora Zukauskaite, global head of marketing at Skin Proud, said: “Celebrities obviously have a big influence on people’s confidence and their look and the results prove it’s important for those in the spotlight to empower natural beauty.

“We should all be embracing our skin, because ultimately that is what makes us who we are.

“We want to encourage people to feel proud of every freckle and mole – there are no filters here at Skin Proud, after all there is no better natural glow than confidence.

“Everyone has unique skin and therefore different skincare needs, whether you need to inject targeted moisture or control excess oil, there is an innovation to suit every skin type within our range.”

The research also found more than three quarters of adults actually feel comfortable in their own skin – despite social pressures to look ‘perfect’.

This is the case for 73 per cent of women and eight in 10 men.

And while two thirds of those polled prefer their ‘natural look’ a further 65 per cent also favour this on others.

Despite this, 81 per cent of women wear make-up an average of four days a week, with 12 per cent of men also turning to cosmetic products on at least three days.

Of those who wear make-up, 32 per cent would confidently share a bare-faced photo.

And during the current lockdown period, 69 per cent have been wearing less make-up than usual.

An eighth of make-up wearers would feel confident going on a date without any cosmetics on, with a quarter happy to show the real them at work and 45 per cent when shopping.

More than a quarter of adults have felt comfortable looking natural while on video calls during the current pandemic and 34 per cent have even taken more care of their skin than usual.

A further 39 per cent of 18-24 year-olds have felt less pressured to look a certain way while isolated at home and more than a quarter will be confident in embracing their natural look when the lockdown is over.

And while four in five adults believe it’s important for younger generations to grow up being proud of their skin, three quarters said everyone should celebrate both perfections and imperfections.

A fifth of those polled, via OnePoll, said they personally embrace their natural freckles and 12 per cent do so with blemishes.

For inspiration, mums and partners were found to inspire respondents to celebrate their bare skin and a quarter said they encourage themselves.

Skincare expert Dr Ewoma Ukelegh said: “There is no doubt that for most people, skincare can be confusing with complex product names, extensive ingredient lists and an abundance of technical information.

“There’s no such thing as good or bad skin – good skin is the skin you’re in.

“As a medical doctor and a clinical skincare expert, science is always at the forefront of what I do and my clients rely on me to give them honest recommendations based on effective formulations that I think will work for their skin.

“I was really impressed with the Skin Proud range and the actives included within the formulas which enhance your skin and make the most of what you’ve got and it’s so simple and achievable for all.

“Something that’s really important to me in the industry is how inclusive brands are and not many are doing that in a meaningful way in skincare so it’s positive to see that Skin Proud are encouraging us to all be comfortable in our own skin.”

Top 10 celebs who empower natural beauty:

1. Jennifer Lawrence
2. Meghan Markle
3. Alicia Keys
4. Billie Eilish
5. Rochelle Humes
6. Miley Cyrus
7. Dua Lipa
8. Demi Lovato
9. Maya Jama
10. Perrie Edwards

ENDS








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