There’s no standard on how long a business pitch will last, and the length also doesn’t determine its success. Some investors don’t feel convinced until they hear everything. Others already know the decision within a few minutes. Regardless, you should prepare. Don’t assume that your ideas are good enough, and the investors will believe in you. Even if you feel confident with your plans, others might not see things the same way as you. It’s crucial to know what to say, including the possible responses to the hard questions. You should also focus on having a great first impression. Here’s how.
Your choice of clothing indicates how serious you are about the presentation. It doesn’t matter if you believe in wearing a smart-casual outfit during a meeting. For business pitches, you should choose the best clothes. It also sends a message that you want to win the investors over. Once you enter the room, you create an impression that you mean business.
Prepare the venue
If you invited the investors to come over, the meeting room should be conducive for the discussion. Keep the place clean and organised. If you have been using the room as a storage area, take all the unnecessary things out. Prepare some snacks too. Install a projector ceiling bracket where the projector will be firmly mounted for a smooth presentation of slides. Don’t forget to check the sound system to ensure everyone hears you speak. Having a quality meeting room shows that you consider every aspect of running the business seriously.
Show that you know the investors well
Investors will also feel impressed if you took the time to know them well. Research on their background and investment portfolio, and integrate your findings into your discussion. Remember that the investors won’t only judge you based on your business ideas. They also want to know if they can work with you. Prove that you deserve the partnership.
Include your employees during the presentation
These investors won’t tell you how to present your ideas. You can decide to go inside the room alone. However, it’s better to ask your employees to come with you. Give them something to say. It shows how much you value teamwork and cooperation. Investors want to know that the investment will succeed because the employees have an excellent relationship.
There’s nothing wrong with getting nervous about the pitch. You don’t know how things would turn out. You’re also overthinking the process and assume you will fail. It might affect your appearance. If you look nervous, the investors won’t believe in you. They don’t want to spend money on someone who doesn’t have confidence in the business idea. Try to contain your emotions and pretend that you’re doing well. Entertain them upon arrival and have a short conversation.
Start with the right foot forward, and the rest will follow. Once you panic, it will show. Your plan gets ruined, and the investors will say no. You don’t want to blow things up and destroy your dream business.