Home Business How Law Firms Use Lead Generation to Get More Clients in 2020

How Law Firms Use Lead Generation to Get More Clients in 2020

If you have an online presence, then your business can’t survive without lead generation strategies in 2020. Without influencing your clients and creating interest, your law firm wouldn’t be able to sustain and grow in today’s vying business environment. 

Taking into account the present Coronavirus situation, law firms are in need more than ever. People are on the constant lookout for immigration solicitors and expert business lawyers to clear their doubts and concerns. 

While the demand for attorneys and law firms is greater than ever, it’s also the fact that the market is already jam-packed with these professionals. 

And you have to think out of the box if you want to create a loyal customer base for your business. 

We know it’s not as easy as it may sound. It takes a great deal of planning and effort to build a brand image that your clients will acknowledge for the years to come. 

But it doesn’t need to be that tough, right?

In this post, we’ll share some proven lead generation tips for law firms that they should follow to outperform others in the law space. 

Just skim through this post till the end. And don’t forget to drop your valuable feedback once you finish reading this post. 

Getting More Clients Using the Right Lead Generation Strategies

Search Engine Optimization

The general misconception about SEO strategies is that they’re outdated and do not offer the desired results. 

But this is not true. SEO in 2020 is a lot more than just keyword research. It involves many proven tactics that can help your law firm succeed in today’s aggressive business environment.

The only thing you should pay attention to is using white hat strategies as other short-cut substitutes could get you in trouble. 

If you’re wondering what this term is all about, it would be better to hire an SEO expert for your business. 

An SEO analyst will not only conduct an SEO audit for your law firm website but also suggest and devise strategies that will help improve your website’s ranking on search engine results.  

Relevant Content Creation

The content you publish on your website should represent your expertise. For instance, it won’t make sense if you’re an immigration solicitor, and your blogs talk about business or child protection laws.

It’s also important that each post in your blog section is perfectly optimized and keyword-driven. All of your efforts will go down the drain if nobody finds your posts. 

Content creation is tricky and needs professional assistance. So if your budget allows, it’s better to hire a writer instead of doing this task on your own. 

Save Time with Paid Ads 

SEO optimization is effective, and hundreds of online businesses benefit from it every year. But, it’s a time-consuming process. 

If your business can afford, paid ads provide a quick solution. In exchange for money, you can get your keyword placed on popular and high authority websites. 

Your link on those websites will redirect the qualified audience to your business page. This strategy has already done wonders for several businesses, and now it’s your turn to benefit from it. 

Email or SMS Marketing to Increase Engagement

Email or SMS marketing is another popular and quick marketing strategy that will increase lead generation in no time. 

With everyone having a cellphone and a laptop today, it’s easier to reach out via these channels than other expensive marketing mediums. Simple, initiate your personalized email or SMS marketing campaigns, and you’re good to go. 

Update and Maintain Your Website Regularly

Potential clients usually browse through your website to assess your business reputation. People are more likely to connect with lawyers who’re in touch with the current situations. And their website must reflect their knowledge. 

Whether in terms of technology or content, make sure that your website is consistent with present-day issues. 

Create a Social Media Presence

Needless to say, you won’t be able to get your desired results if you don’t have a solid social media presence. 

Create business pages and profiles on prominent social media platforms, including Facebook, Twitter, Instagram, and LinkedIn so that more and more clients can reach out without any difficulty. 

Benefit from Local Search

Create Google My Business Profile so that people from your area can reach out for their legal problems. It’s very unlikely that someone from Europe hires an attorney from New York. So yes, you should benefit from the local search to get more clients. 


Obviously, it is better to handle lead generation on your own. But if you’re in doubt, it is highly suggested to hire professionals instead of risking your brand reputation and goodwill.